Pay per click advertising is a very popular advertising method that many businesses use to build their business and increase their profits. If you set up your pay per click advertisement carefully you can make significant profits from your online or offline business.
Pay per click or PPC advertising has been a very lucrative way for many people to generate traffic to their website and make money online. Yahoo Search Marketing was the first PPC advertising to emerge and now others have joined the party. PPC advertising makes it much easier for small businesses to compete with big businesses on a worldwide level. However, many people have used pay per click advertising and lost a lot of money because they haven't taken the time to create ads and monitor their performance.
Google Adwords is now the biggest pay per click advertising company but that doesn't mean that you shouldn't use the others. Let's take a look at the top three pay per click advertising companies.
1. Google Adwords is the biggest in the field and can have your ads up and running in minutes. With Google Adwords you do not need to wait for days for your ad to be approved before it is shown, it is usually up and running as soon as you finish creating your ad. Google will review your ad and if it doesn't meet their standards it will then be removed. Google has more functionality than the other search engines PPC ads and you can test your headlines, keywords and ads overall to see which ads convert the best. Also, using exact match keyword phrasing, you can significantly reduce the amount of wasted money on "tire kickers" and "shoppers."
2. Yahoo Search Marketing, although it was the first PPC advertising company, is not as big as Google Adwords. It is still a very good option for advertising and your ads still receive a lot of traffic. There is no reason why you need to choose just one search engine for your pay per click ads as the more you use the more traffic your ads will receive. Yahoo search marketing gives great options and can be very successful for promoting your business.
3. Bing (previously MSN) is probably on equal par with Yahoo. The Bing PPC advertising is very similar to Google Adwords but doesn't quite offer as much functionality as Google. Bing PPC is still very effective for business promotion and as a way to earn money online.
These three pay per click advertising companies draw more than 97% of search engine traffic and you can grab a piece of that traffic with pay per click ads for your business. Only spend as much as you can afford and monitor your ads to see which ones are performing well. Those ads that aren't performing as well as you like should be tweaked until you start seeing the results you are after. Pay per click advertising is a great business tool for any online business.
If you really want to be effective, then you can try some other tactics like advertising on YouTube, Facebook and Instagram. Each of these platforms allow you to segment who, what and even when your ads will be see. Focusing in on your niche market will help you find those who are already looking for you, without spending too much time and money chasing customers who are really interested.
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